| What Triggers SUV Purchase Decision |
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| Written by Anthony Fontanelle | |
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Brand perceptions and key decision factors are essential for the automakers. The recent study conducted by Brand Watch revealed the factors that result to SUV purchase. Kelley Blue Book and Kelley Blue Book Marketing Research's latest report series, Brand Watch, reveals the two most important factors of luxury SUV shoppers - they are driving comfort and driving performance. Want to save money on your next car, SUV, van, or truck? Get Alaska Free No Obligation New Car Price Quote. You could save thousands! Get My Car Quote Now!
Among non-luxury SUV purchasers, the Toyota Motor Corp. emerged on the topmost list for fuel efficiency, durability or reliability and safety and it is known that these are the segment's top three consideration factors. Toyota has established a good name in regard to the manufacture of quality car parts like engines, radiators, suspension and brakes. The automaker may not be using EBC Redstuff but its vehicles are good in performance. The automaker is also known for its refined hybrid technology. Car Loans in Alaska any kind of credit. Alaska residents can have good, slow, or bad credit. It’s simple and fast so apply today! Get My Car Loan Now!
"Shoppers who can afford a luxury vehicle can also afford gas at $3.50 a gallon and are much more concerned with driving performance and driving comfort than fuel efficiency and reliability," said Jack R. Nerad, the executive editorial director and also an executive market analyst. "Those concerned with fuel efficiency and reliability are much more cost-conscious overall and less likely to consider a luxury vehicle." GMC's luxury Denali line topped the rankings for seating-capacity, towing and being family-friendly in the luxury SUV shoppers group. However, the study showed that it tied for last place with Saab when it comes to prestige and brand status. In the prestige and brand status category, consumers ranked Mercedes Benz at the top. For brand cachet and perception among consumers, HUMMER and Cadillac came in close behind Mercedes-Benz among luxury SUV shoppers. And while Hummer placed high for brand and prestige, the military-style vehicle ranked last for luxuriousness and sophistication, where again Mercedes-Benz garnered the top slot. Brand Watch also revealed that Toyota and Honda got high for the majority of attribute categories including comfort, reliability and safety in the non-luxury shopping group. Nevertheless, when it comes to layout/design, stylishness and versatility/flexibility, non-luxury SUV intenders rate Ford highest. Alaska Car Buyers review local dealers! We put together an easy way for you to review car dealers in your area. Read and write some reviews for your area. This only helps everyone in the buying process. Review A Alaska Car Dealer Now!
"In-market shoppers' make/model choices are clearly influenced by brand perceptions and brand-level campaigns," said Rick Wainschel, the vice president of marketing research and brand communications for Kelley Blue Book. "It appears that the branding campaigns executed by some of the domestic luxury SUV brands are paying off." Brand Watch reaches out over 12,000 active and in-market shoppers every year to participate in its study and to convey their perception of vehicle makes within specific automotive segments. About the Author Anthony Fontanelle is a 35-year-old automotive.buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop. |
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